PH. 248.446.4646 / saraboo@sbcglobal.net / www.saraboo.com

 

Broadcasting/Communications/Advertising professional, writing in all disciplines, video producing/directing, executive producing, A/V project management, team building, developing new systems, creating new standards and enhancing corporate images. Special skills include business meeting, product launch and press conference management. Strong, successful entrepreneurial experience, working with budgets of all sizes, business administration, contract & union negotiation, tax compliance and government regulation.  Problem solver who works well alone or on teams while demonstrating exemplary professionalism.  Tenacious.  I elicit the best from people!  I am analytical and able to understand complex issues, apparatus and programs quickly.  I have worked with some of corporate America’s top executives and relate positively to people at all levels.

 

WAYNE STATE UNIVERSITY: B. A., Mass Comm. Major; minors in English and Speech. (Graduated in top 5%)

FEDERAL COMMUNICATIONS COMMISSION, 1^ST Class Radiotelephone Operator’s License

 

 

Founded and operate full service Communications Company servicing Fortune 500 corporations including automotive, retail, health, food service, broadcasting, utilities, education and other industries.  Staffed, supervised and executed live business meetings, A/V, Power Point presentations, press conferences and executive on-camera coaching. Created, wrote and produced video programs for advertising, promotion, employee communications, sales/technical training and broadcast television.  Responsibilities: 

 

Writing, Producing, Directing            Extensive Client Contact                                  On-Camera Interviews

Business Administration                     Exec.  On-Camera Direction                            Talent Auditions

Sales                                                        Crew Hiring & Supervision                              Concept, Creation

Budgeting                                                Payroll/Taxes / Record Keeping                      Development & Execution

Managed promotion, art and print departments consisting of 10+ people: Concepted and wrote complete campaigns for promotion of the TV station and its broadcast programs including News.  Developed teams and systems for producing/scheduling TV & radio spots, print ads and sales presentations.  Directed several ad agencies in support of our campaigns.  Developed and maintained station image and branding. Administered one-million-dollar budget. Hired staff and vendors. Participated in sales and news organizational development.

 

Started at TV2 as Writer and Producer and Traffic Manager of on-air and radio broadcast advertising for the station.  Wrote, produced and scheduled hundreds of programs, news and institutional campaigns.  Bought radio time using quarter million dollar budget and trade; wrote and produced sales presentations; liaison with CBS for 4 years.  Later promoted to Assistant Manager and participated in print ad development and execution. Accomplishments:

 

Developed First Contract Between Promotion & Sales              Offered Sales Positions at WJBK

Created New Approach to PSAs - Using On-Air Talent              Offered Promo Mgr -Tucson & Cleveland.

Invented First Portable Teleprompter                                             Budgeting

 

A.M. Detroit with Dennis Wholey, nationally known on-air personality, researched and booked guests, did pre-interviews, Wrote interviews and created demonstrations, and supervised all production of the “live” show.  As lead producer, made A.M. Detroit the number 1 early morning show in its time slot in one year and proved the value of “more than news” format for early morning talk shows.  As News PA and Stage Manager, developed rundowns and floor directed 6 & 11 PM News Shows.  Operated cameras, Video Tape Machines, Audio Gear, TelePrompters, Boom, Color Video, all studio equipment