EMPLOYMENT:                                                                  

Marketing Coordinator, AVD – National Distributor of Professional Recording Media & Equipment   April 2001—Oct 2009

Overall activities:  Managed all company, product and services marketing.  Continually evolving position demanded rigorous multi-tasking, creativity and detailed project management for all marketing campaigns and sales support.  Responsible for scheduling, budgeting and printing for a wide range of projects.  Administered promotional programs.  Handled supplier RFQ’s and purchasing.  Executed graphic concepts and print design.  Produced written and verbal communications.

Specific projects:  E-commerce website product and marketing maintenance.  Printed product catalogs.  Direct mail postcards and flyers.  E-host database management, email promotion design and e-hosted processes.  Sales incentive programs.  Trade show coordination.  Custom disc printing production processes.  Company PR, literature and press releases.  Premiums.  Customer correspondence.  Phone scripts.  All office printing and form requirements.

Collateral responsibilities: Tracked and evaluated results from website, e-blasts, direct mail campaigns.  Procured manufacturer/supplier marketing co-op funds. Developed sales support presentations and product literature for customers.  Stayed current with industry and technology trends.  Cultivated close relationships with industry leaders and manufacturer marketing teams at Sony, Maxell, Panasonic, Microboards, Rimage and more. Operated Rimage Professional Disc Publishing System and CD/DVD label design.  Oversight for customers’ printed consumables inventory.  Managed mailing lists and supervised customer database quality control.  Supervised assisting administrative staff.

Case Management Specialist, CORE/DSI Inc. – Medical/Legal Firm, Corp. Client Team                     March 1996—May 2000Liaison between benefits administrators, insurance companies, Medicare and retirees from DaimlerChrysler, Procter & Gamble, and GTE.  Responsibilities:  Data analysis and case problem solving.  Meticulous case file record keeping.  Professional phone skills.  Executed high-profile recovery projects with reporting to top management.  Exclusive responsibility for developing and maintaining program systems manuals for data processing and procedure documentation (written and graphic flow charts).  Developed letters and training aids used as standard guides throughout the department.  New employee training.

Asst. to President & Production Associate, Saraboo Productions – Corp. Video Production            Oct. 1982—March 1996                Assisted in all aspects of daily operation/organization and client communications.  On-site shoot/production assistant (teleprompter, scripting, continuity).  Creative concept and graphic design for brochures, storyboards, videos.

Advertising Manager & Art Director, Sight & Sound Intl. – Music Publisher & Merchandiser       March 1981—October 1982                Managed budget, art direction and production (RFQ’s, creative design, copywriting, studio photo shoots, scheduling) of brochures, catalogs, direct mail, print ads.  Product graphics and package design development.  P.O.P. development for floor/counter displays.  Consumer trade shows.  Press releases and customer newsletter.

Assistant Advertising Manager, M. W. Kasch – Major Toy & Sporting Goods Distributor             January 1977—March 1981                Program administration and production of retail buyers’ advertising & promotions (print, radio, TV, product demonstration videos).  Product catalogs.  Tabloid press run checks.  Project recaps and cost analysis.  Meeting presentations.

COMPUTER:     Windows XP Pro, MS Publisher, Photoshop, Adobe Acrobat, Excel, Word, Goldmine (sales contact software), Outlook, Adobe Designer/Image Ready, Rimage QuickDisc/CD Designer, HTML Editor Program, Dynamics SL7 (Solomon inventory/finance software), QuoteWerks, Visio, Internet Research

INTERESTS:     Watercolor painting, clothing design/sewing, landscaping, home improvements